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Since introducing its geo-targeted text messaging advertising program AdCentral, earlier this year, Calgary-based Ivrnet has signed up three Canadian transit authorities with high volume text messaging data bases totaling more than 3.4 million messages per month (41 million text messages/year). The company is also in negotiations with major US transit authorities with high volume texting needs.
“The response to our proprietary software program has been faster than we anticipated,” says Hanif Mohamed, Ivrnet’s VP Product and Business Development.
“AdCentral is designed to make ads on large volume text messaging programs simple, effective, and seamless for end users and for marketers. Our clients have been impressed with our software’s capability to send different marketing programs to different areas of a city, and its ability to select a geographically targeted radius around the advertiser’s area of interest. Then, based on the advertiser’s feedback and each program’s effectiveness, we can add or remove areas of the city on the fly, or even change the content of the program.”
Ivrnet’s geo-targeted text messaging advertising program AdCentral is
clicking with transit authorities with high-volume text messaging needs.
“The fact that our text message advertisements include links to the mobile websites of marketers, allowing users to see far more content than what’s available in traditional text-only text messages, is a huge benefit for advertisers.”
Mohamed added that AdCentral is a free software program for transit authorities. “There is no cost to the transit authority. In fact, AdCentral is designed to be a revenue generator, as both Ivrnet and the transit authority share in the revenues generated from advertising.”