Twist Marketing expands into BC

Published Monday, May 6, 2013


British Columbia hospitality marketing specialist joins Twist Marketing

Sherry Baumgardner, former Director of Marketing for Coast Hotel & Resorts,

spearheads Twist Marketing’s expansion into BC hospitality, tourism and retail sectors.

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Vancouver-based Sherry Baumgardner joins Twist Marketing as Senior Marketing Consultant

We are delighted to have Sherry Baumgardner join our team as Senior Marketing Consultant based in Vancouver,” explains Twist Managing Director Catherine Proulx.  “Sherry’s depth of knowledge and experience is a perfect fit with existing BC clients that include the District of Lillooet, City of Castlegar, District of Elkford and the town of Radium Hot Springs.  Sherry will also be instrumental in promoting the Twist Marketing brand in BC and spearheading new business opportunities in the province’s hospitality, tourism, economic development and retail sectors.” Proulx also noted that past BC clients have included CANFOR and Community Future British Columbia (CFBC).

Sherry Baumgardner who holds an MBA in Hospitality & Tourism has an extensive 20-year background in the hospitality industry as a marketing leader and strategic thinker.  Most recently, she was Director of Marketing for Coast Hotels & Resorts where she was responsible for branding, brand awareness and strategic marketing for the chain’s 29 hotels in western Canada. Baumgardner’s range of expertise also extends to creating and working with a sustainable brand vision, strategic planning, marketing communications and integrated marketing, as well as internal communications, sponsorships, marketing partnerships and sustainability initiatives. 

Adds Proulx, “Sherry is the right person at the right time as Twist Marketing is poised for unprecedented growth in western Canada. Her background, experience and proven business acumen are precisely what we need at this critical point in our growth as we continue our tradition of creating award winning marketing and branding programs and developing strong, long-term relationships with clients.”

About Twist Marketing

Twist Marketing, a leader in branding, engagement and communications, has been serving North American clients for more than 10 years. Organizations trust Twist Marketing to deliver business results, not just business exposure. They do this by challenging convention and providing a unique combination of strategic insight, creative ideas and innovative solutions that work.