Mark Dixon joins Twist Marketing as Senior Marketing Consultant

Published Tuesday, April 30, 2013




Mark Dixon joins Twist Marketing as Senior Marketing Consultant

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Veteran Marketing, Advertising and Public Affairs expert to guide clients through the strategic planning and execution of successful branding projects

“Mark Dixon has nearly three decades of broad-based marketing, advertising and public affairs expertise in the healthcare, education and advertising sectors,” says Twist Marketing’s Managing Director Catherine Proulx. “Mark’s varied marketing and account management experiences on both the agency and client sides will be valuable assets for our clients. We are confident that his unique perspective and proven branding expertise will provide our clients a distinct competitive advantage.”

Adds Proulx, “Mark is a former post-secondary marketing instructor, a rare skillset in today’s business climate, and one that will be instrumental to successfully guiding our clients through the strategic planning, implementation and maintenance phases of their marketing projects.”  

“As a born and bred Edmontonian, I have watched this city and the province blossom over the years,” explains Dixon. “We have achieved some amazing goals on so many different levels but I am convinced that as part of the Twist Marketing team, we can collectively do much more both regionally and across Western Canada.”

“Understanding the core of any business and its customers is key to driving its success. In biology, the core of an entity is its DNA which carries the blueprint for function and growth. Is it a coincidence that the DNA strand has a Twist? I don't think so! I believe Twist Marketing is the blueprint for business growth and prosperity in Alberta and western Canada and that’s why I’m proud to be joining the team.”

Dixon joins Twist Marketing from his own company Simply MARKeting. Prior to that, he held Director of Marketing and Public Affairs roles at Alberta Health Services and Capital Health.  He also held Marketing and Account Management positions at NorQuest College and Palmer Jarvis DDB. As well, he taught Advertising and Marketing courses at the Northern Alberta Institute of Technology (NAIT) and the University of Alberta.  Dixon holds a Bachelor of Commerce degree from the University of Alberta, an Honours Diploma in Business Administration from NAIT and is a Certified Advertising Accredited Professional (CAAP).

About Twist Marketing

Twist Marketing, a leader in branding, engagement and communications, has been serving North American clients for more than 10 years. Organizations trust Twist Marketing to deliver business results, not just business exposure. They do this by challenging convention and providing a unique combination of strategic insight, creative ideas and innovative solutions that work.