Ranchers update messaging to emphasize uniqueness of Alberta’s real west

Published Monday, March 12, 2012




Ranchers update messaging to emphasize uniqueness of Alberta’s real west

Alberta Country Vacation Association (ACVA) wants visitors to Experience the Real West, your way,

with an unforgettable Western and Cowboy vacation.




To help it stand out from the herd, the Alberta Country Vacations Association (ACVA) turned to its membership to find out what makes the association different and unique.  “What we received back from our members is that it’s all about the experience,” says Natascha Moore, Chair, ACVA.



Natascha Moore, Chair, ACVA


“When we surveyed our members, they kept telling us about the real, authentic, western ranch experience. Our marketing team then came up with the tag line ‘Experience the Real West, your way’.  At ACVA, we have a collection of Alberta’s finest real working ranches, guest ranches, country and backcountry getaways. The tag line fits well with each of our four categories – where guests can experience a real western ranch experience just the way they like it.”


Regardless of whether a traveller is visiting a ranch, working the cattle, riding the range, exploring the backcountry or relaxing in a cozy cottage, it is all about the real western experience. Our authentic Alberta ranches, which have been operated by families for generations, are prepared to offer our guests a real and unforgettable western vacation. We believe that our tag line and eye catching graphics reflect that promise."

The new art work for Experience the Real West, your way was created by Window Box Art & Design Inc. It will be used on ACVA’s website as well as future advertising and collateral materials.  ACVA members may also use the tag line in their marketing programs. 



About Alberta Country Vacations Association (ACVA)‘Experience the Real West, your way’ 

Since it was founded in 1970, the ACVA has provided a collective voice and a focal point for country vacation businesses in Alberta. Today, there are more than 25 Alberta ranch owners that provide the domestic and international tourism industry with unique, real, western ranch vacation experiences. Through its members operating guest ranches, working ranches, backcountry vacations and farm/ranch country vacations, the ACVA is a valued information resource for consumers and the news media seeking information about real, western ranch vacation opportunities in Alberta. www.albertacountryvacation.com