Twist Marketing promotes ‘Dare-to-be-Different’ mindset for municipal websites

Published Tuesday, January 7, 2014

Marketing has developed an industry reputation for building municipal websites that dare-to-be-different,” explains Catherine Proulx, Twist Marketing’s Managing Director.  

“We accomplish that by helping municipalities discover their unique attributes.  We then convert that information into a visually pleasing and easy-to-use online format that actively engages the key target audiences such as residents, visitors and businesses.  Ultimately we want users to enjoy their online experience so that they come back again and again.”

That trend continues with the just launched For Cardston County, a rural community in southwest Alberta, Twist Marketing redesigned and developed an easy to navigate website filled with a wealth of useful local information that residents, visitors and businesses can find quickly.  The website also incorporates illustrative art and spectacular aerial photography that immediately conveys Cardston County’s ‘wide open space’ geography and its warm and friendly culture.

 clientuploads/13Twist Marketing Cardston  Aerial Photo Orig - Cropped.jpg

 Twist Marketing redesigned and developed The site incorporates a ‘Dare-to-be-Different’

approach that uses spectacular aerial photography to convey the charm of Cardston County’s wide-open spaces.

Adds Proulx, “We have also been awarded a new web assignment from Northern Sunrise County in northern Alberta.  We will again apply our ‘Dare-to-be-Different’ philosophy to this project that will be completed in early 2014.”

Twist Marketing, a leader in branding, engagement and communications, has been serving North American clients for more than 10 years. Organizations trust Twist Marketing to deliver business results, not just business exposure. They do this by challenging convention and providing a unique combination of strategic insight, creative ideas and innovative solutions that work.