SUBWAY® restaurants Alberta hires Twist Marketing for branding & media placement
Agency receives multi-year contract to manage branding, media buying & sponsorships for SUBWAY® Alberta’s 360 restaurants.
Twist Marketing has been awarded a multi-year contract with SUBWAY® restaurants Alberta to manage the branding, media placement and sponsorship opportunities for 360 SUBWAY® Alberta restaurants.
"We are delighted to be able to continue to activate the SUBWAY® brand platform across Alberta following a successful four-year relationship with Riata Partners, Twist Marketing’s parent company,” explains Mark Dixon, Account Director, Twist Marketing. “We are honoured by the confidence that SUBWAY® has placed in us by engaging us in a new long-term contract. We are confident that we will continue to keep SUBWAY® as a leader in the QSR category here in Alberta as well as exceed client expectations.”
Through its two Alberta offices in Edmonton and Calgary, Twist Marketing is responsible for all Alberta SUBWAY® restaurants’ media purchasing/placement (radio, outdoor, print & digital); identifying and negotiating sponsorship agreements; brand activation (bringing the SUBWAY® brand to life by encouraging positive participation both physically and digitally) and longer term initiatives such as community cruisers, strategic partnerships and multi-year sponsorship agreements.
Short vignette being filmed of the SUBWAY street team activating the SUBWAY Zone near the finish line for the prologue of the September 2013 Tour of Alberta in Edmonton. The vignette was aired on Sportsnet.
About SUBWAY® restaurants
SUBWAY® restaurants is the world's largest submarine sandwich franchise, with more than 40,000 restaurants in over 100 countries and more than 2,900 restaurants in Canada. In 2011, the SUBWAY® chain surpassed McDonald's in the number of restaurant locations worldwide. Headquartered in Milford, Conn., the SUBWAY® restaurant chain was cofounded by Fred DeLuca and Dr. Peter Buck in 1965. For more information about the SUBWAY® chain, visit www.SUBWAY.ca.
About Twist Marketing
Twist Marketing, a leader in branding, engagement and communications, has been serving North American clients for more than 10 years. Organizations trust Twist Marketing to deliver business results, not just business exposure. They do this by challenging convention and providing a unique combination of strategic insight, creative ideas and innovative solutions that work. www.twistmarketing.com