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Code of Professional Standards
Neil Bousquet APR is an accredited member of the
Canadian Public Relations Society and practices
the CPRS Code of Professional Standards
Members of the Canadian Public Relations Society are pledged to
maintain the spirit and ideals of the following stated principles of
conduct, and to consider these essential to the practice of public relations.
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A member shall practice public relations according to the highest professional standards.
Members shall conduct their professional lives in a manner that does
not conflict with the public interest and the dignity of the individual,
with respect for the rights of the public as contained in the Constitution
of Canada and the Charter of Rights and Freedoms.
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A member shall deal fairly and honestly with the communications media and the public.
Members shall neither propose nor act to improperly influence the
communications media, government bodies or the legislative process.
Improper influence may include conferring gifts, privileges or benefits
to influence decisions
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A member shall practice the highest standards of honesty, accuracy, integrity
and truth, and shall not knowingly disseminate false or misleading information.
Members shall not make extravagant claims or unfair comparisons,
nor assume credit for ideas and words not their own.
Members shall not engage in professional or personal conduct that will
bring discredit to themselves, the Society or the practice of public relations.
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A member shall deal fairly with past or present employers / clients, fellow
practitioners and members of other professions.
Members shall not intentionally damage another practitioner's practice
or professional reputation. Members shall understand, respect and abide
by the ethical codes of other professions with whose members they may
work from time to time.
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Members shall be prepared to disclose the names of their employers
or clients for whom public communications are made and refrain from
associating themselves with anyone who would not respect such policy.
Members shall be prepared to disclose publicly the names of their
employers or clients on whose behalf public communications is made.
Members shall not associate themselves with anyone claiming to represent
one interest, or professing to be independent or unbiased, but who actually
serves another or an undisclosed interest.
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A member shall protect the confidences of present, former and prospective
employers / clients.
Members shall not use or disclose confidential information obtained from
past or present employers / clients without the expressed permission of the
employers / clients or an order of a court of law.
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A member shall not represent conflicting or competing interests without
the expressed consent of those concerned, given after a full disclosure of the facts.
Members shall not permit personal or other professional interests to conflict
with those of an employer / client without fully disclosing such interests to everyone involved.
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A member shall not guarantee specified results beyond the member's capacity to achieve.
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Members shall personally accept no fees, commissions, gifts or any other
considerations for professional services from anyone except employers or
clients for whom the services were specifically performed.
CPRS Calgary CPRS Canada
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Photo courtesy of Susan Mate
PR Wizard gives back to the local communities in
which it operates by supporting community-based
organizations like Wood's Homes.
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