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NEWS & RELEASES 2010
Twist Marketing Merges with Creative Intelligence
Ci principals become partners in Twist Marketing
Calgary's Creative Intelligence has merged with Twist Marketing. The combined company will operate under the Twist
Marketing brand. Partners now include (l to r) Dean McKenzie (Director of Creative), Catherine Proulx (Managing Director),
Roger Jewett (CEO), Melanie James (Director of Client Services) and Barry Anderson (Director of Strategy).
Calgary, Alberta – Ten months after moving to larger offices at Calgary’s Crossroads Market,
Twist Marketing is on the move again. This time it’s merging with Creative Intelligence (Ci), a
venerable Alberta marketing agency specializing in marketing, communications, branding and
corporate culture development.
“We are very excited to be merging with an agency of Creative Intelligence’s stature,” says
Roger Jewett,
Twist Marketing CEO. “Our strengths are complementary, our cultures and approach to marketing
are very similar and the timing is ideal. We are in growth mode and this merger creates a very
talented team and a broader scope of services to best serve our existing and future customers.”
“Our merger with Twist Marketing provides us with additional strategic, interactive and creative
resources,” explains Dean McKenzie, President, Creative Intelligence. “We’ve always been impressed
with the quality of thinking at Twist so this seemed to be a natural fit for us. The talent, experience and
depth of our combined teams will enable us to deliver the absolute best quality work and service to our
present, as well as potential clients.”
Twist Marketing named one of the fastest growing companies in Alberta
Twist Marketing creates
“Guaranteed Rugged”
brand for Lillooet, BC
Community branding specialists tap
District of Lillooet’s (pronounced lil-oo-wet)
authentic mountain experiences to develop
truly rugged brand strategy
Calgary, Alberta – “We have created a brand strategy for the
District of Lillooet that stands out from the clutter,” says Catherine
Proulx, Managing Director of Twist Marketing. “The new
‘Guaranteed Rugged’ theme captures Lillooet’s authentic mountain
lifestyle and the untamed experiences to be found in the
surrounding wilderness.”
Proulx and her community branding team developed the new Lillooet
brand after visiting the community, talking with its residents and
leaders, and analyzing the mountain experiences
offered by nearby communities such as Whistler.
Read Full Story
Twist Marketing creates new logo &
branding for Town of Cochrane
Mosaic horse and cowboy become town’s visual identity
Calgary, Alberta -- The Town of Cochrane has unveiled its new mosaic horse
logo and arketing strategy, created by Twist Marketing. The new strategy aimed
at target marketing Cochrane to new residents, businesses and visitors includes
a mosaic horse and cowboy as the Town’s new visual identity. The new look will
be used by the Town’s Communications, Economic Development and Human
Resources Divisions to position Cochrane as the place to be for future economic
growth and development.
“The Cochrane brand is built from considerable public consultation in key
processes like the Cochrane Sustainability Plan, and focuses on addressing
population pressures by seeking activity that builds a better, not just bigger
community,” explains Catherine Proulx, Managing Director, Twist Marketing.
“The visual identity, brand strategy, and marketing direction honour Cochrane’s
heritage while recognizing contemporary challenges and opportunities.”
Read Full Story
NEWS & RELEASES 2009
Twist Marketing lands web assignment from Carma Developers
Twist Marketing moves to new digs and hires marketing veteran
Twist Marketing wins Town of Cochrane Assignment
Twist Marketing sponsors International Childrens Festival
Recession, What Recession? Hey, we’re growing!
Roger Jewett buys 50% stake in Calgary’s Twist Marketing
Calgary International Children’s Festival
selects Twist Marketing... AGAIN!
Calgary, Alberta – Following the success of its 2009 event, the Calgary International Children’s
Festival is again partnering with Twist Marketing for its 2010 festival’s campaign. The 2010 Calgary International
Children’s Festival (CICF), now the third largest children’s festival in North America, will bring professional performing
artists to Calgary from across Canada and around the world from May 25-29.
“We are delighted to be working with Calgary International Children’s Festival again to promote its 2010
festival,” explains Catherine Proulx, Managing Director of Twist Marketing. “With all the talk of education
cutbacks coming in the near future, all of us at Twist Marketing feel strongly about helping the Festival get
its message out so it can engage as many kids as possible. Exposing youth to music, theatre, dance
and puppetry is critical to developing the creativity and imagination they’ll need to be successful in the
future, regardless of what career they pursue as an adult.”
Read full story
Twist Marketing bucks the trend
Moves to larger digs and adds new talent
Calgary, Alberta (July 2009) – Twist Marketing has taken a big step
to prepare for an anticipated period of steady growth for the firm in Alberta
and western Canada. The strategic marketing firm recently moved its
offices to the second floor of Calgary’s bustling Crossroads Market.
It has also hired marketing veteran January Kohli.
“We seized the opportunity in a favorable real estate market to secure
approximately 2,700 square feet of office space that is centrally located
to Calgary’s business district,” says Roger Jewett, Twist Marketing CEO.
“The Crossroads Market is a character building that’s easily accessible
and has ample free parking. The space is perfect for the needs of our
January Kohli, Senior Account Manager
Read Full Story
Twist Marketing awarded community branding
assignment from the Town of Cochrane
Calgary and Cochrane, Alberta (June 2009) – The Town of Cochrane has hired Twist Marketing to develop
a community brand and visual identity program for the town located 35 minutes west of Calgary.
“We are delighted to be awarded this community branding and identity assignment from the Town of
Cochrane,” says Catherine Proulx, Managing Director and founder of Twist Marketing. “Cochrane is a
vibrant and rapidly growing community that has managed to maintain a small town feel," continues Proulx.
"Our challenge is to articulate a brand and create a visual identity that is both strongly tied to the
community's strategic aspirations, and is bold enough to get the attention and interest of target audiences.
By getting at the heart of what makes Cochrane distinct and memorable, we will weave the Cochrane
character into a brand that is truly unique.”
Read full story
Catherine Proulx, Managing Director, Twist Marketing
Power in the people
Firms see an opportunity to invest in HR
By Derek Sankey, For Canwest News Service
Roger Jewett, CEO of Twist Marketing
As Roger Jewett travels between Edmonton and Calgary to speak with
corporate clients, he sees the way some companies are failing to make
the most of their workforce in the troubled economy.
As chief executive of the human resources and business consulting firm
A Fresh Approach, and founder of Twist Marketing, Jewett has a unique
view on the positive results companies can achieve through their people
while the majority of firms slash and burn budgets.
"If all your competitors are pulling back (and) entrenching, it's an opportunity
to gain some ground and take advantage of the fact everybody else is slowing
down," says Jewett.
His view is that by investing in your people now, while competitors trim
training and human resources budgets, firms will be better positioned for
success in the short and long term.
Read full story
Twist Marketing sponsors ‘09 Calgary
International Children’s Festival
Since 1987 more than ONE MILLION patrons have attended popular Children’s Festival
Calgary, Alberta -- The Calgary International Children’s Festival today
announced that Twist Marketing, a leading strategic marketing firm, is a Sponsor Laureate
of the 2009 event.
“The Festival allows kids of all ages to experience the performing arts and encourages
them to explore their creativity and imagination, which is a cause everyone at Twist believes in,”
says Catherine Proulx, Managing Director of Twist Marketing. “The Calgary International Children’s
Festival is a critically acclaimed performing arts event that Calgarians should be proud of. We
look forward to building a long-term relationship with the Festival and its people, who have been
professionally and personally rewarding to work with.”
As part of its Sponsor Laureate agreement, Twist Marketing is providing a broad base of
marketing and creative services including a multifaceted “Calgary’s Biggest Playdate of the Year”
ad campaign promoting the Festival.
Festival Artistic Director, Kate Newby
"We are honoured to have a company with Twist Marketing's credentials on board as a Sponsor
Laureate," says Festival Artistic Director, Kate Newby. "The level of excellence associated with
Twist Marketing will strengthen our organization's ability to provide Calgarians with one of the best
festivals they've experienced in years."
Since 1987, the Calgary International Children’s Festival (third largest Festival of its kind in North
America), has brought professional performing artists, including theatre companies, musicians,
dancers and more, from around the world. The 2009 Festival which runs from May 19 to 23,
features internationally acclaimed shows that include MacHomer from Québec, Butterflies from Italy,
Run Chicken Run from Denmark, Trio for a Green Pea / Trio pour un P'tit Pois from France, O Cano
from Brazil, Circus INcognitus from Québec, and Cranked from British Columbia’s Green Thumb Theatre.
 
Created by: PRWIZARD -- Last updated:Sep 02, 2010
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